A blog can be a great platform for an artist to share his/her ideas and thoughts as well as gather comments and feedback from his audience A blog can help an artist establish a strong connection with his/her followers, which can help boost sales.
For an artist, blogging can be an extremely gratifying and educational hobby that has a myriad of benefits on both business and creative aspects.
Given this, an artist is advised to open his/her self up to the world by writing an online journal. Free blogs are good, but for more professional-looking ones, it is still best to use a paid domain. To get discount coupons and codes for paid domains, the best website to visit is CouponLawn where thousands of discount codes and coupons can be found!
If blogging is not your cup of tea, as an artist, perhaps you should consider the 7 benefits of blogging to artists such yourself below:
BLOGGING ALLOWS ARTISTS PUT CONTEXT AND BACKSTORY ON THEIR CREATIONS
Many factors affect the motivation of art patrons to buy artistic works including trends, personal tastes, state of the economy, and patron’s knowledge about the artist and his/her work.
There is a saying, “people don’t buy art; they buy the artist.” In many ways, this holds true. Van Gogh did not achieve an ounce of popularity in his lifetime. Only after his death did the art community recognized his genius. Aside from the actual artistic merit of his works, Van Gogh’s life story added value to his work. His post-humous patrons responded well to his life, which added context and value to the works he left behind.
For modern-day artists, a blog provides a platform to introduce oneself to the world. A blog lets patrons get a glimpse of the artist’s personality, everyday struggles and successes, and even motivations and line thinking. This could be an enormous opportunity for artists to add value to their work. The patrons know the story behind the artist’s work, the more they understand his/her art, and the more they will like to buy.
BLOGGING MAKE THE WORK OF ARTS SEARCHABLE ONLINE
Many art collectors, especially the younger ones, extensively use the internet to find interesting and one of kind works of art. The problem is that posting your photos on social media platforms like Facebook or Instagram does not make your work searchable in Google. People may search “Beautiful Landscape Painting,” this will never show specific pictures posted on Instagram. This is where blogging has an edge over social media.
The pictures of your art in your blog can be made searchable in Google easily. When uploading your photo, add a caption or an “alt” description. Describe the photo. For instance, “painting of a woman in a red dress in the middle of the field.” This will help searchers find your painting. The texts in your blog article where the photo was uploaded will also help in making the photos searchable.
BLOGGING OPENS UP THE CHANNEL FOR THE ARTIST TO HAVE A DISCOURSE WITH THEIR FOLLOWERS
A blog is a great platform for artists to an easy and instant way of communicating with their audience. Having a blog encourages readers to leave comments. This is an opportunity for an artist to engage and start conversations with potential buyers. This is also a good place to clear up expectations and misconceptions of the buyers about the artist’s work of art.
Of course, blogging is a two-way street, artists can learn a lot about their buyers from the comments they leave. Artists can easily find the type of work that connects with their fanbase and pieces are particularly popular and what themes attract a type. The artist can use the insights and information about his audience to strategize the business side of his work.
BLOGGING OPENS UP OPPORTUNITY TO REACH NEW HEIGHTS IN POPULARITY
In today’s time, no one can underestimate the power of going viral. Countless artists in all kinds of arts, actors, performers, models, designers, composers, and even visual artists have all been “discovered” through their online presence. Many of them have portfolios posted not only on social media platforms but also on their professional blogs. Blogs are easily shareable and people know how to use it. As such, the potential of going viral for artists who maintain their blog!
BLOG IS A TOOL FOR INTROSPECTION
A blog offers a very personal benefit, not only for the artists but for all casual bloggers. Blogging allows artists to write down their thoughts and experiences in a publicly accessible diary. While this is a window of the audience to the artist’s life, blogs could be a tool for the artist to discover more about himself. A blog can be an online record of the artist’s life and the artist himself can look at his/her blog like an online journal. By going to things written in the past, this is a great instrument for introspection and self-discovery.
BLOGGING CAN BE A LUCRATIVE ENDEAVOR BY ITSELF
Another benefit of blogging for artists is the additional income. Blogging can be monetized. Sure, it can promote an artist’s work and attract more buyers to his/her work. But the blog itself can be a passive source of income. The ads in a blog can churn in thousands of dollars. Other than ads, the artist also can offer promotion of affiliate products through blog guesting.
BLOG COULD BE STEPPING STONE TO DIVERSIFICATION OF CRAFT
The longer an artist blogs, the better he becomes at being a writer. Other than writing, blogging can also hone skills in photo editing, graphic design, and even web design. Through the process of self-teaching, an artist can easily gain experience and expertise in crafts that he/she has not been academically trained. The sheer “by-experience” process of learning can prove to be an excellent evolutionary tool for the artist to level up his/her creativity and also diversify his/her skillsets.