Synkro presents ‘Memories (2008-2011)’


Following Synkro AKA Joe McBride 2015’s stellar debut album ‘Changes’, Apollo Recordings is proud to present a collection of his formative early works.

Originally released on scene stalwart labels such as Smokin’ Sessions, Blackout, Box Clever, Med School and Exit Records, these tracks displays the music that forged his career tracking his progression up to signing to Apollo.

Despite having come up during the dubstep era McBride’s music has always resisted easy classification – winding together such diverse influences as Boards Of Canada, dBridge, Burial and Oneohtrix Point Never, whilst still remaining utterly unique.

The trademark warm sonics, and emotive melodies that were ever-present in ‘Changes’ are in strong evidence here – lush pads, ambient/balearic washes and soulful vocals, underpinned by a skeleton of tough, crisp beats. What is most surprising and captivating about these early works is just how consistent McBride’s sonic vision remains – melancholic, cinematic, soothing yet vital – his is a strong and truly unique voice nearly a decade into his career.